what are keywords?
keywords are the key things to consider for the seo,because good keywords,show the website to the relevent audiance.
SEO keywords are the key words and phrases in your web content that make it possible for people to
find your site via search engines( "search queries").
What is keyword research?
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into
search engines -make in an attempt to figure out what to rank for.
keyword research can be reapeted each month and it is good to add valuable content based on new keyword.
Using keywords on your page
Creating compelling content is about providing real value for real people,
not just sending hints to our robot friends at Google.
- Using the keyword in the title of the page
- Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
- Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
- Using the keyword in the meta tags, especially the meta description
- Using the keyword in any image file paths and in the images' alt text
- alt attributes of images on the page
- Using the keyword as the anchor text in links back to the page from elsewhere on the site
- an H1 tag on the page
keyword tools
keyword explorer
Google keyword planner
keywordtool
1- Google keyword planner 1
2- Google keyword planner 2
3- Inside the site
4- Link building
5- search console- analytics
6- key factors
7- penalty
8- userxperiment
SEO Basics Checklist
-Setup The Google Search Console. The Google Search Console is a VERY powerful free SEO tool. ...
-Install Bing Webmaster Tools. Next, setup Bing Webmaster Tools. ...
-Setup Google Analytics. Google Analytics is the BEST way to see how people find (and use) your site. ...
-Install Yoast SEO (WordPress Users Only)
search engine guidelines
free website analysis for seo
Tools
Google Tag manger
Google analytic
Google Search console
Google Keyword Planner
Title tag preview tool
LSI Graph
Terms
RankBrain
focuses on two things:
1. How long Google searcher spends on the page (Dwell Time)
2. The percentage of people that click on the result (Click Through Rate)
Click-through rate (CTR)
is the ratio of users who click on a specific link
to the number of total users who view a page, email, or advertisement.
Featured snippets
are selected search results that
are featured on top of Google's organic results below the ads in a box.
Featured Snippets are gaining A LOT of clicks from the #1 spot.
how to become featured snippet:
- Reacher answer to questions or routines
- Direct answers
- find:
Keywords that you already rank for
Keywords that have a Featured Snippet
Why is it important to focus on keywords that you rank for already?
99.58% of all Featured Snippets are from pages that rank on the first
page for that term.
So if you don’t already rank in the top 10, you have no chance of
getting in the Featured Snippet spot.
how to make it?
- Identify a common, simple question related to your market area.
- Provide a clear and direct answer to the question.
- Offer value added info beyond the direct answer.
- Make it easy for users (and Google) to find on your page
Organic trafic research
Ahrefs’ Site Explorer tool
and it will show you all the keywords
that this website currently ranks for.
“Snippet Bait”
is a 40-60 word block of content specifically designed
to rank in the Featured Snippet spot.
Google’s Mobile-First Index
How to Optimize for
1-Make Your Content Consistent Across Desktop and Mobile
2-Move From m. to Responsive Design
3-Mobile friendly
In fact, according to Cisco, online video will make up 80% of all online traffic by 2021.
Until..
seo parts
1. OnPage: tasks done in website
2. OffPage: tasks done outside website